How Coffee News Works, for you . . .

• We make advertising affordable
• We design your ad, no charge, and supply you with as many examples as you need till we get it right
• We will change your ad, as many times as you want after it appears, no charge
• We guarantee no competitor advertising in 'your edition', for as long as your ad appears
• We move your ad every week so readers don't get bored seeing the same layout in each edition
  

It takes an average reader just 8 - 10 minutes to read both sides of their Coffee News, compared to more than 15 minutes just to scan an average 30 page daily newspaper.
This means that our pages receive 6 -12 times the scrutiny.
Reader for reader, advertisers would need an ad nearly 21 times the size of a Coffee News ad in their daily newspaper to get the same visibility.

And it is no accident that Coffee News is the worlds largest free restaurant publication.
One of the reasons we make Coffee News available in cafes and other eating establishments, is because the susceptibility to any form of advertising is greatest, just before or during eating. (This 'instinct' goes back to ancient times, when 'man' had to be alert when protecting his food from predators).
But we don't just make Coffee News available when dining.
Coffee News in the Bay of Plenty may be found in your Doctors Waiting Room, your local Bakery or Lunch Bar, your Hairdresser, even in the waiting room where you get your car oil changed, just to name a few.
Coffee News is now available in over 200 locations around the Bay of Plenty.

Coffee News is subtle. There are more than 17 subliminal sales techniques employed in each publication.
From the colour of the paper (conveys friendliness and professionalism), to the broken frames, (the peripheral vision is drawn to the anomaly), to the upbeat, entertaining, no bad news content (puts the reader in a receptive frame of mind), nothing is left to chance.

Then there is the content: Our competitions get thousands of entries each time they run and many distributors report they have regulars who call in just to have a snack and coffee while they read their horoscope.

Coffee News is entertaining, upbeat, positive, sometimes educational and always good fun.