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Affordable, Effective, Targeted. . .entrepeneur ranking bw


Coffee News in the Bay of Plenty targets your customers.

By advertising in Coffee News, you don't spend more of your budget than you have to by paying for a circulation that is outside your customer area.

 

Rates:

We have just two contract* rates for advertising in Coffee News in the Bay of Plenty

Advertise in one edition and the outlay is $30.00 per week.
Advertise in both editions and the outlay is $55.00 per week.
From time to time we offer a limited number of special rates, when booking your ad, ask if we have any 'Mates Rates' available.

*Conditions of Advertising:
All advertisers placing an advertisement in Coffee News agree to their advertisement appearing for a minimum of  13 consecutive weeks on an open ended contract. Advertising may be cancelled anytime after 13 weeks with 2 weeks notice.


Why a 13 Week Contract? 

While there is no perfect formula for the perfect advertising campaign, we can look at some guidelines suggested by the  experts.
Here is a brief synopsis based on countless studies, both scientific and otherwise.
First is what is called "the embedding stage", it may take a 'reader' 6 - 10 times just seeing your ad, before they recognise it and come to trust your message.

Then you have to wait for the need to arise.!

The Law of Advertising #2 from 'Wizard of Advertising, Roy Williams states:
"Few people will be convinced quickly and few of those who will be convinced will have any immediate need for what you are selling. By the time their need arises, your 'testing of the waters' will be over and the prospect will have forgotten you".
Williams also states "it's what you say that will determine your success".


All any publication can do for you is:
Get your message seen, preferably without any competitive message that may divert your reader.

If your advertising isnt getting a response then either the ad is at fault, or, horror of horrors, there is no demand for your product or service.

And that is where Coffee News is a winner.
We ensure your ad is seen with no competitive advertising to distract your potential client, we make your advertising so affordable, even a small business can be seen every week and if you want to change your ad, there is no charge for the service.

 

For further details,

click here to send us an email.